Moo'd - Branding & App UX/UI
Moo'd is a concept for an info kit and guided meditation app for the Centre for Mindfulness Studies in Toronto, designed to promote awareness and curb screen addiction. A CAMH survey states that 86% of students in Ontario visit social sites daily, and about 16% spend five plus hours a day on social media.
Moo’d addresses the screen time epidemic and associated mental health crisis through education and meditation as a means to keep young people healthy and happy. The cow mascot who guides the user through meditation sessions was inspired by a cow's ability to express deep relaxation by stretching out and letting their ears fall back.