The goal of this project was to design a label for a craft brew beer, as well as to develop the brand name and logo for the brewery itself. 
The brand's imagery is heavily influenced by professional wrestling (more specifically lucha libre) designed for those looking a beer with punch, as well as people who either currently follow a professional wrestling product or may be nostalgic for it. 
Two can concepts were created: one with a more classic illustrative feel, and one inspired by the chrome wrestling logos of the 80s.