Off The Ropes Brewing - Branding & Package Design
On The Ropes Brewing Company is a concept for a craft brewery, targeted towards millennials who enjoy both beer and professional wrestling. Wrestling is all about fun gimmicks and great storytelling, which were both key in developing the brand.
Tope Con Hilo uses the excitement of a high-flying wrestling move in its design to convey the punch of flavour it delivers. Its distinct visuals will help it stand out to the target market as well as a broader audience.