Squawk - Branding Study
Squawk is a concept for a brand and social media platform that generates chatrooms of 20 random users based on topic. The inspiration for the brand’s focus is the busy social lives of toucans, which often occur in large groups.
The challenge was to develop a logo using simple shapes to give it a geometric feel, then create stationary, merchandise, and marketing materials that reflect the brand’s identity. Toucans are instantly recognizable by their distinct beaks, and the design takes advantage of their shape and colour to help represent the fun, playful nature of Squawk.