The challenge here was to create branding that incorporated an animal, and how their characteristics would align with a brand's personality, as well as adhere to the quadradius method of simple shapes to craft the logo. The company is a fictional social media platform titled "Squawk", which generates chatrooms of 20 random individuals. The concept was inspired by the social nature of the toucan. In addition to the app concept, further branding was created including out-of-home ads, merchandise and stationary. The final product was a printed booklet.